The Power of Case Studies: How to Write Stories That Effectively Capture Your Impact with Katie Corbett
As entrepreneurs, nothing makes us feel happier than knowing that someone made their lives better through our work, and it’s equally important that we capture those stories.
We hear a lot about social proof, but what often gets overlooked is the case study – an engaging narrative around how a happy client has got a result through our product or service.
Why are case studies so powerful? In this episode, I’m joined by Customer Case Study Writer, Katie Corbett. She shares why she specialized in this niche, why entrepreneurs need case studies and the steps she’s taken to run her business efficiently.
Watch the Full Episode:
"A case study can help people make a decision about whether to purchase from you in a way a testimonial or review can’t quite do, especially if it’s a more of a higher ticket service or something you’ll use for an extended time."
Three Things You’ll Learn In This Episode
The questions a case study should answer
Can a case study make someone’s decision to work with us a lot easier?
Reviews and recommendations vs. case studies
What does a potential client get out of case studies that they won’t get from testimonials?
How Katie focused in on one niche
When we’re doing too many things in our businesses, it can give us whiplash. How do we simplify things so we focus on what we do best?
Guest Bio
Katie Corbett is a Customer Case Study Writer who works with entrepreneurs to tell the success stories of their happy customers. Most writers are generalists. Katie chose to specialize in customer case studies because she enjoys learning about other businesses, interviewing people and hearing their stories, and encouraging people to celebrate their successes.
Katie has seen the power of personal stories and referrals in business, and telling the stories of real customers who have actually used products and services feels like an authentic and honest way of marketing.
For more information, head to https://getacasestudy.com and connect with her on LinkedIn.